Each guild has its own personality, you can see it not just in their tabards but in how they relate to one another in their speech. With some of the new features Blizzard has added guilds whose chat consisted of nothing more than "Anyone want to do a heroic?" or "Can anyone craft X?" have become a virtual ghost town. My own guild has such a diverse make up that our guild chat is one of the things I love best about it. We have some members as young as 10 (yes they play with their parents), all the way up to individuals who count their grandchildren into the double digits. This leads to some pretty diverse conversations.
Recently I mentioned how I have some guild mates who are a tad obsessed with non combat pets. (For those of you who are wondering yes I did complete United Nations.) This leads to many hours spent doing nothing more than hanging out in damp caves awaiting the spawn of rare shale spiders or hunting foxes in Tol Barad. (I would know little about these obsessions. No, I don't want to discuss my own hours farming little known reputations or looking for some elusive stone drake in Deepholm thank you very much.) It is our chatter that allows us all to think we are still sane, or at least all slipping into insanity together.
During the day time college students who are between classes, home schooled students, stay at home moms and our over seas contingent (both military and civilian) generally control chat. This means topics can fluctuate wildly from what works best for the teething infant to foreign currency and shipping rates. Most often though it is full of silly role play in which guild members ambush each other while doing dailys. Druids accused of stealing nodes have been known to leave hawk chalk on their victims heads while flying away with the spoils. Unknown rogues may go riffling through unprotected pockets while the unsuspecting are surveying the latest offerings at the auction house only to announce that "they can't afford to purchase anything with only pocket lint and an empty wallet."
Later in the afternoon we get a little more "high brow" as one of our guild members is well known for spouting off little known facts he has discovered while reading or watching the history channel. Often introducing his topic with things like "I will be tank tonight for whoever can tell me who was the first President of the United States." That particular one brought about the conversation of how the United States formed ITS government which lead into what is going on in our world today and how some nations are attempting to reform their governments.
Most often though we fall into discussions of food. I swear we all have gained at least 10 pounds from guild chat alone. At times it is worse than the food network. It has gotten so bad we had to outlawed the topic during raids to prevent distractions. Have you ever had a conversation where you described a country using nothing but food? I have....
So what about all of you? Is your guild chat something you enjoy or is it just white noise you never even notice? Does it even exist anymore in the modern age of the Dungeon Finding Tool? Do you miss it? Sometimes all it takes is a little bit of role play to bring it back....at least for us.